20|30 Vision
The Virtual Experience
A futuristic retail experience in celebration of Floreeda and 30 years in business.
Store Directory
An immersive retail experience with influences from 1990 when Floreeda was established transcending to 2020, across 30 years in business. Focusing on a colour palette of white, grey & red, reflecting the Floreeda brand identity.
Beauty
The Beauty lab has been created with clean lines and clinical minimalist feel. The fresh white colour palette and illumination are the key elements in this department.
Footwear
A celebration of light & colour, we chose the vivid red transparent backdrop and a reeded clear material to distort the light & disturb the senses. This is the perfect backdrop for the angled shoe podiums.
Apparel
The “key look” was the driving force behind the apparel department, with a focus on seasonal trends, this idea would be great as a window or in-store feature.
Accessories
Rewind back to 1990, then fast forward to the future for all those “Extras” The eye is in the detail when it comes to accessories.
Store Window
Step behind the shop window for that insta moment! Anyone for dress up? Pick your look & get behind the edge lit feature garment.
